Product Discovery, Reimagined.

At Grommet, we feature innovative and exciting new products to our millions of highly-engaged shoppers and empower them to decide which products get the most exposure and sales. This levels the playing field, ensuring the best products rise to the top. Ready to make your product the next big thing? Apply today!

Product Discovery, Reimagined.

Is Your Product a Grommet?

These are some key attributes we value in Grommet-featured products.

  • Physical Products

    Must be a tangible item that shoppers will find appealing. No services or apps.

  • Solution-Based

    Directly and effectively solves a problem or fulfills a need for shoppers.

  • New & Innovative

    Offers unique value through an approach or feature that hasn't been seen before.

  • Direct to Consumer

    Products must be available for purchase directly on your Shopify store; no marketplaces.

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Millions Of Innovation-Loving Shoppers

Grommet’s passionate community of 2.5 million shoppers (and growing!) love supporting innovation and small businesses. And they do more than browse, they BUY, making Grommet the perfect stage to showcase your product.

From Undiscovered To Unstoppable

As your product launches, watch it ascend the trending charts. With shopper engagement, it gains more visibility, attention, and above all, sales. Your time to shine has arrived!

Go Viral With Clips

Clips are entertaining, bite-sized videos that show your product in action. Clips can generate consistent sales and even get your product trending again, long after your launch week!

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New Products, Every Week.

From trendy beauty products and time-saving kitchen tools, to innovative gadgets and must-have gifts, Thursdays are packed with new products ready to be discovered. It’s our shoppers’ favorite day of the week!

And Finally...

Here are a few more reasons to launch on Grommet:

  • Shoppers buy directly from your store, so you earn more from them over time.
  • Share your story, explain why your product matters, and gain invaluable feedback.
  • Test your product's potential before investing in costly marketing.
  • Leverage the community to receive support and ideas for product improvement.
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Become the next big thing.

Join the ranks of hundreds of products launched and discovered on Grommet. Is your product the next success story?

Become the next big thing.

Frequently Asked Questions

Since 2008, Grommet has been the place to Discover What’s Next®. Our goal for our new platform is to make shopping fun, safe, and valuable for everyone. To do this, we need to ensure that all products meet a certain standard. We're not here to decide which products are the best - that's for our shoppers to choose. Instead, our role is to make sure every product fits our basic guidelines. Applying to be featured on Grommet is a quick and free process that helps us know if your product aligns with our standards. Just click the 'Join Our Waitlist' button to get started!

You can apply and launch on Grommet without any upfront or ongoing fees. Plus, we don't take any commission from your sales on Grommet. Our primary goal is to maximize exposure and sales for your new product. In 2024, we'll introduce optional paid features and ad opportunities to help you reach more customers. We're committed to keeping Grommet free for makers and entrepreneurs.

To make sure we uphold the Grommet standards Shoppers expect, we have requirements and policies in place that reinforce our commitment to bringing the most innovative and unique products to Grommet. These include being a physical product, inventory availability, unique branding and certain customer support standards. For a full list of brand guidelines and requirements, please click here.

Currently the Grommet platform only supports products and stores built on Shopify. We are working on additional integrations to increase the number of brands we are able to share with our Shoppers. To help us make the best decisions on which platforms to include in future versions of Grommet, please click here to tell us what platform your store is built on.

At Grommet we value innovation and shining a light on new ideas. However, we want to ensure that Shoppers are shown products which uplift them and truly make their life a little better. To see a complete and current list of Prohibited Products and categories, please click here. 

Launching on Grommet is simple and fast! Start by filling out a short application and connecting your Shopify store to Grommet. In just a few days you will know if your product has been approved to launch on Grommet. From there you will build and submit your Product Page for approval and select a launch date. You can see all of the creative assets needed to build your Product Page here to give you a head start to complete your page and submit it faster. 

Frequently Asked Questions

Since 2008, Grommet has been the place to Discover What’s Next®. Our goal for our new platform is to make shopping fun, safe, and valuable for everyone. To do this, we need to ensure that all products meet a certain standard. We're not here to decide which products are the best - that's for our shoppers to choose. Instead, our role is to make sure every product fits our basic guidelines. Applying to be featured on Grommet is a quick and free process that helps us know if your product aligns with our standards. Just click the 'Join Our Waitlist' button to get started!

You can apply and launch on Grommet without any upfront or ongoing fees. Plus, we don't take any commission from your sales on Grommet. Our primary goal is to maximize exposure and sales for your new product. In 2024, we'll introduce optional paid features and ad opportunities to help you reach more customers. We're committed to keeping Grommet free for makers and entrepreneurs.

To make sure we uphold the Grommet standards Shoppers expect, we have requirements and policies in place that reinforce our commitment to bringing the most innovative and unique products to Grommet. These include being a physical product, inventory availability, unique branding and certain customer support standards. For a full list of brand guidelines and requirements, please click here.

Currently the Grommet platform only supports products and stores built on Shopify. We are working on additional integrations to increase the number of brands we are able to share with our Shoppers. To help us make the best decisions on which platforms to include in future versions of Grommet, please click here to tell us what platform your store is built on.

At Grommet we value innovation and shining a light on new ideas. However, we want to ensure that Shoppers are shown products which uplift them and truly make their life a little better. To see a complete and current list of Prohibited Products and categories, please click here. 

Launching on Grommet is simple and fast! Start by filling out a short application and connecting your Shopify store to Grommet. In just a few days you will know if your product has been approved to launch on Grommet. From there you will build and submit your Product Page for approval and select a launch date. You can see all of the creative assets needed to build your Product Page here to give you a head start to complete your page and submit it faster.